Like many first-time cat parents, we believed finding the right cat litter would be simple. It wasn't.

We tried clay litter. Then silica. At the time, we didn't know much about the potential health concerns—they were simply the most common options available. When our cat became sick, we began questioning everything we brought into our home.

Our search led us to natural alternatives like wood pellets and paper litter. They felt like a better choice, but they came with their own compromises. Odors lingered, cleaning became more frequent, and living with cats suddenly meant accepting products that never seemed to get everything right.

We realized cat parents were constantly being asked to choose between safety, cleanliness, convenience, and performance. We didn't think anyone should have to. That belief became the foundation of Pottycats—to create thoughtfully effective products that never compromise a cat's well-being.